Privacy policy
Last updated: 9 November 2026
Here you can read how we process your personal data when you visit and shop on our websites. This privacy policy applies to all 420motorsport websites and domains, e.g. 420motorsport.dk and our other country domains.
Data controller
Qualitec ApS (420motorsport)
Herningvej 95
6950 Ringkøbing
Denmark
CVR no.: 44243539
Phone: +45 23 11 11 88
Email: info@420motorsport.com
If you have questions about how your data is processed, please contact us.
What data do we process?
- Contact details: name, address, email and phone number.
- Order details: which products you have bought, price, delivery and payment status.
- Payment details: e.g. transaction ID and card type. We do not see or store your full card number.
- Customer account: your login details and order history, if you create an account.
- Enquiries: what you write to us by email, phone or via the contact form, e.g. information about your car.
- Business customers: company name, CVR or VAT number.
- Technical data: e.g. IP address, browser and information from cookies. See Cookie policy.
We do not process sensitive personal data.
Purpose and legal basis
| Purpose | Legal basis (GDPR) |
|---|---|
| Processing and delivering your order, handling withdrawals and complaints | Art. 6(1)(b) (contract) |
| Answering your enquiries | Art. 6(1)(b) or (f) (contract/legitimate interest in helping you) |
| Bookkeeping and accounting | Art. 6(1)(c) (legal obligation under the Danish Bookkeeping Act (bogføringsloven)) |
| Customer account | Art. 6(1)(b) (contract) |
| Newsletter (only if you sign up yourself; you can always unsubscribe via the link in the newsletter) | Art. 6(1)(a) (consent) |
| Statistics and marketing via cookies | Art. 6(1)(a) (consent) |
| Security and fraud prevention | Art. 6(1)(f) (legitimate interest) |
Who do we share data with?
We never sell your data. We only share data when necessary:
- Carriers, so they can deliver your parcel: UPS and GLS.
- Payment provider: QuickPay, which processes the payment.
- Data processors, e.g. webshop hosting, email and accounting system: Hetzner (hosting of webshop and email), QuickPay and Clearhaus (payment) and our accountant, AKI Revision (bookkeeping and accounting). If you have accepted cookies, we also use Google Analytics (statistics) and Meta Pixel (advertising on Facebook and Instagram).
- Auditors and authorities, when required by law.
We have data processing agreements with the suppliers that process data on our behalf.
Transfers to countries outside the EU/EEA
Google and Meta may process data in the USA if you have accepted statistics and marketing cookies. This only happens on a valid transfer basis, e.g. the EU-U.S. Data Privacy Framework or the European Commission's standard contractual clauses. When we order products in from our warehouse in the USA, we do not send your personal data there, because the products are always shipped via us in Denmark.
How long do we keep the data?
- Orders and invoices: 5 years from the end of the financial year to which they relate (Danish Bookkeeping Act).
- Customer account: until you delete the account, or 3 years after your last purchase or login.
- Enquiries: 2 years after the case is closed, or for as long as necessary to handle a complaint.
- Newsletter: until you unsubscribe.
Your rights
You have the right to:
- access the data we hold about you,
- have incorrect data rectified,
- have data erased (unless we are required by law to keep it),
- have processing restricted,
- receive your data in a commonly used format (data portability),
- object to processing based on our legitimate interest,
- withdraw your consent at any time. This does not affect processing carried out before you withdrew it.
Contact us to exercise your rights. You can read more about your rights at datatilsynet.dk.
Complaints to Datatilsynet
You can complain to Datatilsynet (the Danish Data Protection Agency) if you are dissatisfied with how we process your data:
Datatilsynet
Carl Jacobsens Vej 35
2500 Valby
www.datatilsynet.dk
If you live in another EU country, you can also complain to the data protection authority in your own country.
Security
We protect your data with technical and organisational measures, e.g. an encrypted connection (HTTPS) and limited staff access.